New market development
We open up new markets in Europe that Korean food has yet to enter in earnest. From market research and regulatory review to localisation and finding distribution partners, we build the first distribution structure ourselves.
Introducing Seunghwa
Proven experience, opening new markets
Seunghwa Co., Ltd. is a K-food and lifestyle-goods distributor that builds on experience gained exporting to more than 20 countries, centred on Central Asia, to open up new markets in Europe that Korean food has yet to reach.
TRACK RECORD
Exports to 20+ countries
Experience building local distribution networks across Central Asia
NEXT MARKET
Opening new markets in Europe
A first entry into markets Korean food has yet to reach, using a proven approach
We do not simply export products.
We distribute trust, proven by results.
We prove it with results, not words. The customs, logistics and local-partner know-how built up in the markets we already export to is applied directly to new markets, lowering the risk of entry and raising its speed.
- An export track record in more than 20 countries
- A product line-up centred on K-ramen such as Nongshim and Samyang
- Proven know-how in customs, logistics and distribution
- Opening European markets Korean food has yet to reach
- Long-term B2B partnerships built on trust
Track record
Exports to 20+ countries
Centred on Central Asia, proven on the ground
Expansion
New markets in Europe
Entering markets Korean food has yet to reach
Trust
Partner-first management
Shared growth and trust
Core business areas
Building on experience gained on the ground in Central Asian exports, Seunghwa is a K-food and lifestyle-goods distributor opening new markets that Korean food has yet to reach.
Global export distribution
Drawing on export, customs and logistics know-how proven in Central Asia, we export a wide range of K-food, led by K-ramen such as Nongshim and Samyang, together with lifestyle goods such as pain-relief patches and tissues, to more than 20 countries. Each market gets a distribution strategy tailored to its characteristics.
Customs and localisation
We review each country's import regulations and customs procedures in advance and handle market-specific localisation such as local-language labelling. We are also preparing a framework for EU food regulations ahead of entering Europe.
Overseas offices
With overseas offices in key hubs such as Almaty and Tashkent, we manage local markets directly. The operating experience built through close cooperation with local partners is applied directly to expansion into new markets.
B2B partnerships
We build stable sales channels through strategic partnerships with local distributors, hypermarkets and online platforms. Long-term relationships of trust come first.
Domestic business
We supply Nonghyup Hanaro Club stores in the Seoul metropolitan area and the Nonghyup Agribusiness Group, giving us a stable domestic distribution base. It is a solid foundation for expanding our overseas supply chain.
Halal certification the world recognises
Every food product Seunghwa distributes meets the strict standards of internationally recognised halal certification bodies including KMF, JAKIM, MUI and ESMA.
KMF
Korea Muslim Federation
Republic of Korea
JAKIM
Jabatan Kemajuan Islam Malaysia
Malaysia
MUI
Majelis Ulama Indonesia
Indonesia
ESMA
Emirates Authority for Standardization
United Arab Emirates